RG2 shapes conversations
across travel, hospitality and design.
We bring a discerning point of view
to the people, places and ideas
defining contemporary culture.
Founded in 2024 by Ross Belfer and Grace Hitchen Hilsley, RG2 was born from a shared fascination with travel, hospitality, design and the cultures that surround them. With almost three decades of combined experience, Ross brings an international outlook and natural instinct for people, place and connection, while Grace brings an editorial sensibility and intuitive understanding of storytelling, positioning and brand. Together, our complementary perspectives, discerning approach and enduring curiosity shape the identity and ambition of RG2.
At the centre of our agency is a dynamic, internationally connected press office. Combining strategic thinking, creative intelligence and longstanding relationships across the global media landscape, we develop compelling narratives that shape perception, inspire conversation and build lasting relevance. Our work extends beyond traditional public relations into brand strategy, creative consultancy, community building and special projects, guided by a belief that the most meaningful communications are those that connect ideas, people and culture.
Our approach is guided by curiosity, informed by experience and defined by an instinct for what makes something exceptional. Independent by design and personal by nature, we are drawn to people and brands with a distinct point of view, approaching every opportunity with creativity, intelligence and purpose. Built on a foundation of trust and integrity, we believe that taste, discernment and human connection are our most valuable assets, and that our reputation is shaped as much by how we conduct ourselves as by what we achieve.
RG2 is a reflection of what we believe in: the power of ideas, the importance of relationships and the pursuit of excellence.
Our Services
Press Relations
At the heart of RG2 is our highly attuned press office, where we apply a distinctive approach to communications that combines strategic thinking with longstanding relationships across the international media landscape. We develop compelling narratives and generate meaningful coverage aligned with the wider ambitions and commercial objectives of our clients.
Press Tours
The right experience can tell a story better than any press release. RG2 conceives and manages highly considered press trips that immerse media in a destination, property or brand first-hand. We select the right journalists, shape the itinerary and host on the ground, ensuring that every detail is designed to inspire meaningful coverage and lasting relationships.
Experiential Events
RG2 creates immersive events and activations that bring a brand's world to life, translating its identity into meaningful real-world moments. With a PR perspective at the heart of every event, we curate the people in the room as carefully as the experience itself, drawing on our international network of media, tastemakers and industry figures to create meaningful visibility beyond the event itself.
Partnerships
RG2 identifies and connects like-minded brands, talent and cultural partners to create collaborations that feel relevant and mutually valuable. By cross-pollinating audiences and leveraging the reach, influence and credibility of each partner, we create opportunities that extend visibility, build cultural relevance and open new conversations around a brand.
Market Entry
Entering a new market requires an understanding of its landscape, audiences and cultural nuances. RG2 develops considered strategies that introduce brands to the right people, establish positioning and build awareness from the outset. Drawing on our international network and local market knowledge, we create connections and media opportunities that lay the foundations for long-term relevance, recognition and growth.
Brand Strategy
Strong brands are built on a clear point of view. RG2 works with clients to define and refine their positioning, identity and voice, creating a strategic foundation that informs how they show up in the world. From narrative and messaging to audience, partnerships and cultural relevance, we shape brands with clarity, purpose and a distinct sense of place.
Social Media
RG2 develops social strategies in tandem with the wider communications, creating a consistent voice, visual identity and narrative across every touchpoint. From strategy, content creation and platform management to carefully considered influencer partnerships, we build engaged communities and reach the right audiences to support the ambitions of the brand.
Content Creation
RG2 develops considered visual and written content that brings stories to life across digital, editorial and social platforms. Working with our team of creatives, we produce content that feels relevant, distinctive and built to travel across multiple channels.
Community
RG2 develops tailored community-building strategies that connect brands with the people who matter to them. Through carefully curated networks of tastemakers, creatives and influential figures, we cultivate meaningful relationships that extend beyond traditional PR, bringing together like-minded individuals, strengthening a brand’s presence within its community and creating long-term value.
Reputation Management
We provide strategic counsel to protect and manage public perception, navigating sensitive situations with discretion, clarity and a considered approach. From proactive reputation management to crisis communications, we develop tailored strategies that safeguard credibility, maintain trust and protect long-term brand value.
Our Clients
Connect With Us
New York
36 East 20th St, 2nd floor
New York, NY 10003
+1 646 906 1036
ross@rg2comms.com
London
48-49 Princes Place
London W11 4QA
+44 7398 790190
grace@rg2comms.com