RG2 Communications is a creative communications agency based in New York City and London that builds brands and generates impactful exposure.
With 25 years of combined experience in publicity, founders Ross Belfer and Grace Hitchen-Hilsley created RG2 Communications out of a shared passion for the synergy between hospitality, design, and culture. They understand the unique elements that make any brand or experience stand out.
RG2 supports a diverse range of clients, including privately owned boutique hotels, emerging destinations, and pioneering architects and interior designers. The firm excels at capturing the essence of a brand’s narrative and effectively communicating it to both targeted and untapped audiences. Whether through traditional press outreach or customized, branded content, RG2 is committed to delivering innovative brand communications with integrity. By employing a variety of strategic tactics, they achieve high-impact, meaningful results for their clients on a global scale.
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THERE’S POWER IN
PARTNERSHIP.
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Grace Hitchen-Hilsley
Co-Founder & Principal
Grace has spent the past decade crafting compelling narratives for some of the world's most prestigious hospitality brands and destinations, establishing herself as a trusted and innovative voice on their behalf. Her career includes an impactful five-year tenure as Vice President of Xhibition PR, where she successfully led the firm's London office, managed a diverse and high-profile European client base, and spearheaded global campaigns that elevated luxury hospitality and design brands to new heights. Grace's keen eye for detail and distinct foresight into what a brand needs to succeed set her apart in the industry. A natural storyteller at heart, she excels at crafting the ideas behind cutting-edge narratives that capture media attention and resonate with audiences. Her deep understanding of luxury hospitality has not only shaped her approach to public relations but also laid the groundwork for RG2's expansion into the realms of design and architecture. Recognizing the ever-evolving landscape of consumer markets, Grace co-founded RG2 in December 2023 with a clear mission: to synergize brands and experiences, pushing them beyond conventional boundaries and tapping into future audiences. Her vision and dedication ensure that RG2 remains at the forefront of innovation, continuously exploring new opportunities to connect brands with their next wave of admirers. Grace's commitment to fostering authentic relationships and her ability to seamlessly blend creative strategy with brand identity make her an invaluable partner to clients looking to define their place in the global market.
Ross Belfer
Co-Founder & Principal
Ross has established himself as one of the world’s leading travel publicists, with over 15 years of experience spanning hospitality, design, lifestyle, and travel. A native New Yorker, Ross's passion for storytelling and connecting brands with audiences led him to found Xhibition PR in 2014. Under his leadership, the agency quickly rose to prominence, becoming one of the top five PR firms in the United States. In December 2023, Ross took his vision to new heights by selling Xhibition PR and launching RG2 Communications. His goal with RG2 is to push the boundaries of traditional PR, creating innovative mediums and storytelling mechanisms that redefine brand communication. Numerous accolades, including multiple awards for excellence in hospitality PR from esteemed organizations such as the HSMAI Awards, PR Net, and PR Daily 100, back Ross’s reputation as a top-tier publicist. His ability to navigate the ever-changing media and public relations landscape with a calm demeanor and creative mindset makes him a natural problem solver. Ross's clients benefit from his uncanny ability to find innovative solutions to any challenges they face, ensuring their stories are told in the most compelling way. Beyond his professional achievements, Ross is a true cultural tastemaker. His adventures around the globe have been chronicled in his stories and photo essays featured in prestigious publications like Purple, Kennedy Magazine, and Cool Hunting. Ross’s global reach, cultural insights, and artistic sensibility allow him to craft unique, authentic narratives that resonate with diverse audiences, making him not just a publicist but a storyteller with a deep understanding of the cultural zeitgeist.