Our services.

Precise, efficient and bespoke, RG2 will develop your storyboard and shape your brand’s public perception through ongoing representation to all press sectors. Our hands-on, robust service is spearheaded by the company founders, who are involved in each client onboarded into our agency. Our expertise and diverse backgrounds in the realms of travel, hospitality, design, architecture, gastronomy, and lifestyle allow us to speak about brands in different ways beyond the obvious, creating a continuous flow of press coverage that compliments the business aims of each client.

In today’s scroll-heavy world, having a physical presence has become rare, but it's fundamental to a brand’s positioning. In response to digital fatigue, RG2 has developed a division of event curators and producers that our clients have utilized in a myriad of industries. From boutique book launches in luxurious spaces and product unveilings at major retailers to curating the press list for exclusive dinners for national tourism offices, the ultimate goal of creating press exposure is solidified by inviting journalists from our vast network that yields a positive ROI for each client.

We understand the investment and sensitivity of brands that depend on their PR partner to execute a well-structured and precise plan to optimize awareness and positioning. Our clients opt into long-term partnerships to experience the ongoing value and relevance we create on their behalf. From introductory and time-sensitive press releases, storyboard ideation, and media outreach to project or campaign-driven activations and ongoing communications that are both voluminous and top-tier, our dedication to launching brands’ new ideas results in impactful press exposure. Our track record shows that we achieve excellence and meet the rigorous demands of some of the most discerning companies in the world.

It's imperative that a brand’s digital presence is developed in tandem with our press materials, storyboarding and ongoing communication. We are proficient at developing social media strategies that emphasize quality content, description captions, insight into algorithms, and the best practices of social media platforms. Our discernment in fielding opportunities from influencers who aim to work with our clients and targeting individuals who can create value due to their audience and content is paramount to our client’s overall written and digital presence. We develop our client’s social media platforms, including Instagram, Facebook, TikTok, and Pinterest, to acutely speak to target audiences to elevate and support their business goals.

Whether your idea is fully baked and in need of a revamp or at a fledgling state with no true identity at all, the creation of long-term strategies and brand positioning tactics are quintessential to the achievements of our client’s business goals. RG2 has consulted for clients on projects or has been brought on in the early stages of brand development to create a concrete voice and share market research and insight in both a qualitative and quantitative manner. We deliver strategies that identify important business-influencing factors in the creation of goals over short, medium, and long-term phases, which match and mirror the communication and press exposure that follows a launch or reboot.

At RG2, representing brands across various industries is more than just a service—it's our passion. With 30 years of combined experience and a diverse network spanning fashion to real estate, we go beyond traditional press exposure and communication. Our mission is to create new experiences, products, and conversations that didn't exist before, redefining what's possible in the world of brand representation. We believe that strategic partnerships are crucial for elevating a brand persona, enabling our clients to seamlessly cross into new categories of interest and reach new audiences by introducing their unique narratives through fresh, engaging experiences. Our modus operandi is simple: There is great power in partnership.

Complementing our passion for storytelling, RG2 boasts a talented team of photographers, filmmakers, and content producers who specialize in crafting visually compelling collateral for brands across a wide range of industries. Our deep commitment to creativity is matched by the extensive global network of creative professionals we’ve cultivated, each bringing a unique aesthetic and innovative approach. This allows us to tailor our visual content to perfectly align with the diverse needs of our clients, whether it’s a boutique hotel seeking to capture its unique ambiance, a fashion label aiming to showcase its latest collection, or any other brand looking to elevate its visual presence through storytelling.

Our deft ability to design and execute strategies for our clients under urgent duress is paramount to their success. We have years of experience drafting official statements, speaking to journalists, and shaping or mitigating an undesirable storyline on behalf of clients. Prior to launching RG2, co-founder Ross Belfer received an M.A. in conflict resolution and public diplomacy and is a licensed mediator, which comes into good use when clients need to downplay or eliminate unflattering press exposure that could negatively impact business. This unique skill set ensures that our clients' reputations are protected and their narratives remain controlled, even in the most challenging situations.

We understand the value of receiving constant accolades that elevate the positioning and perception of our clients, no matter the industry. From architecture lists to hospitality and design recognition, we draft and submit applications for our clients, resulting in being named to the most prestigious awards in the world, with Monocle, Conde Nast Traveler, and Architizer+, to name a few.